How Lottery Advertising Misleads

Lottery is a form of gambling in which numbers are drawn for prizes, often sponsored by states or other organizations as a way to raise money. Prizes can range from a single item to large amounts of money. The history of lotteries goes back centuries. The Old Testament instructed Moses to take a census of Israel and divide its land by lot, while Roman emperors gave away property and slaves by lottery. Despite a long history of abuse and controversy, the practice has gained acceptance in the United States.

State governments promote lotteries by stressing their value as a source of “painless” revenue—that is, people who buy tickets voluntarily pay taxes that fund government services. They are also viewed by some politicians as a way to expand state government spending without raising taxes on middle-class and working-class families.

But state ads rarely put these benefits in context. Instead, they imply that buying a ticket is a good thing because the money the state makes off lottery sales is “good for kids.” It’s not, of course, and it obscures how much more people spend on tickets than they do in state revenue.

What’s more, lottery advertising largely glosses over the fact that people from lower-income neighborhoods play at much higher rates than their proportion in the population as a whole. It also glosses over the fact that winning the jackpot is not the same as a salary, and that inflation will rapidly erode the current value of any money won.